Essay about Manipulative Advertising - 896 Words

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Manipulative Advertising Essays

It is a shame that most business use advertisements to falsely lure customers to their products or to their businesses in order for them to purchase their product and, or service. Although some companies give their customers a warranty, others do not and the companies do not have to replace the product every time something goes wrong with it if it is stated in the agreement. Manipulative advertising can have very detrimental affects. Such ways that this type of advertising can be detrimental is by labeling and or misusing words such as cholesterol free, fat free, fresh and low sugar. The health risks that people can put themselves in by using falsely advertised labels can be fatal. Today, in the food industry there are hundreds of thousands of competitors.To remain competitive, companies realize that their are increasing number of illnesses and deaths due to poor eating habits. The food companies try to target these people that are "watching their diet" (usually a large percentage of the population) and tries to attract them with words such as fat free and sugar free. With stricter regulations being passed by the Food & Drug Administration (FDA), companies have to be more careful in what they put in their foods (chemicals, additives, ingredients) and how they label them. A company can put "fat free" on a cookie and be completely honest about it, but customers don't realize that it is probably high in something unless, like sugar - unless it is a rice cake. Foods that have subtracted the one unhealthy point (fat), usually add something else that may not be better than what was originally in it (sugar). If sugar is replacing the fat, it doesn't make much of a difference because sugar will simply turn into fat if it is not used immediately. So, in the end, fat free doesn't necessarily mean that a person will get no fat from this food, it just means that it won't go in their mouth as fat, but it will be converted to fat later on if they don't expend the energy. Another negative impact that manipulative advertising can have is bringing people into debt. Some people buy things without asking all the right questions.

Being something available to all students for viewing, the communication employed by the advertisement is cunning and deceptive.

Manipulative Advertising According to Tom L

Subliminal messages have always been used by advertisers, for various reasons, to increase their sales and profit, or to imprint an idea into the minds of people, or to manipulate elections, or even push people into hating different races.

It is understandable why advertisers use sex appeal since it sets their ads apart from the countless others.

For example, I had a credit card offer with a 4% APR rate on purchases, transfers, etc.. but it was only for the first 3 months, after 3 months it was going up to 21%. If I had not asked the right questions or read the fine, extremely small print on my booklet I would have never known. Some people don't speak English, some people can't read and some don't even know what questions to ask. They then fall into the trap of being manipulated by advertisements like these, showing low rates but raising them in a short period.

Advertisements Information Or Manipulation Media ..


Advertising Manipulation Free Essays

Business EthicsMay 4, 1999Final ExamManipulative AdvertisingAccording to Tom L. Beauchamp, manipulative advertising "limits free and informed action" (472). It is sort of like convincing customers to purchase something, but it is based on incorrect or inconclusive information. "Advertisers use attractive rates, enticing images, and a variety of forms of suggestion to hinder or block reasoned choice" (479). One example is "phony discounting where retailers present fake percentage markdown from suggested retail prices that are imaginary or artificially inflated" (472). The customers are mislead into thinking they are actually receiving a bargain. Use advertisements to manipulate people is sinister because "normal" people's to choose freely is taken away.