Leadership vs Management - Management Essay Example
At the beginning and usually at the heart of every new business is an idea. Around that core idea talent is assembled, technology and a brand are developed, investors are attracted, capital is deployed, business models are evolved, and products and services are created and sold. But good ideas are like designer purses once they become popular, knock-offs sprout like weeds. It is critical, therefore, to understand when and under what circumstances ideas and technology can be protected by intellectual property such as patents, copyrights, trademarks and trade secrets, and what limits apply to that protection. It is equally critical, and of profound interest to the entrepreneur, to recognize what must be done to secure ownership and then to safeguard important ideas and technology. Finally, in an era in which patent litigation is ubiquitous and patent trolling has become a business model, the entrepreneur must understand what can be done to avoid or if avoidance isn't possible, to mitigate the potential impact of third-party IP. This course is designed to introduce business students to the subject of IP protection for ideas and technology. In the first few sessions, we will review the various types of IP patents, copyrights, trade secrets, trademarks, data and discuss the circumstances in which they are and are not well-adapted to protect core ideas, technology, information and brands. In the remaining sessions, we will consider the all-too-common mistakes, both of commission and omission, that can frustrate these objectives. In doing so, we will be joined by experienced business executives and investors in markets ranging from biosciences to software to sound engineering, and will discuss the legal and business shoals, and the practical contractual, cost and timing issues, that they have had to navigate. Finally, we will survey several recent decisions of the United States Supreme Court that have had a significant impact on intellectual property-dependent business models and competitive strategies, and discuss how both start-ups and established companies have begun to adapt. The format of this course will be lecture, first by the teaching faculty and then by the guest speakers, with engaged, real-time Q&A for both. Guest speakers will include executives, entrepreneurs and VC's, from large companies and small, who will share their experiences in the area of IP investment, management, deployment, strategy and risk. It is the objective of this course to help business students to think critically about when and how to invest in intellectual property protection, to recognize its limits, and to avoid the common mistakes that can frustrate such investments and undermine the value of the company.
Leadership Vs Management Essay - YT
This course focuses on the strategic management of technology-based innovation in the firm. The purpose is to provide students with concepts, frameworks, and experiences that are useful for taking part in the management of innovation processes in both startups and large technology-focused organizations. The course examines how leaders can manage fast-changing technological innovations effectively. Specific topics include: assessing the innovative capabilities of the firm, managing the technical function in a company, navigating the interfaces between functional groups in the development function in the firm, understanding and managing technical entrepreneurs, building technology-based distinctive competencies and competitive advantages, technological leadership versus followership in competitive strategy, institutionalizing innovation, attracting and keeping entrepreneurs.
A strong brand is the most valuable and irreplaceable asset for a firm. Apple, Google, Coca Cola, Nike, VISA, McDonalds, and Disney, are a few prominent examples of legendary brands. Many companies recognize that the investment they make in the creation and communication of their brand will become a strategic differentiator in the future.n nThis course is designed to provide students with theoretical as well as applied appreciation and understanding of what it takes to build and sustain strong bands. To achieve these goals, the class will be co-taught by two academic and industry experts who will not only provide basic insights into branding basics but will also discuss cutting-edge research and technological developments in the area.n nProf. Khan will lead the first half of the course. This week will focus on conceptual and strategic frameworks for understanding basic branding concepts and answering core challenges such as, how to define and establish brand meaning and personality; how to measure and leverage brand equity; how to manage brand architecture; and how to establish brand leadership.n nIn the second week, the focus will switch to digital aspects of branding. This week will be led by Mr. Gopi Kallayil, Chief Evangelist, Brand Marketing, at Google. Mr. Kallayil will explore contemporary issues in brand marketing such as, how to construct and maintain brand meaning in the high customer involvement digital space; how to seize the opportunity of your super fans actively expressing brand love on digital; and how to leverage new customer experiences created with digital in branding strategy.n nStudents are required to attend and come prepared to all classes.
Leadership Vs Management Essay ~ Essay Writer UK
The two-year Master of Business Administration (M.B.A.) degree program prepares change agents to make a meaningful impact in the world through leadership of business, government, and social-sector organizations. The general management curriculum rests on a foundation of social science principles and management functions, tailored to each student’s background and aspirations. Interdisciplinary themes of critical analytical thinking, creativity and innovation, and personal leadership development differentiate the Stanford M.B.A. experience. Each M.B.A. student undertakes a global experience to provide direct exposure to the world’s opportunities. A allows Stanford students to combine the M.B.A. with degrees in the Graduate School of Education (M.A.), the School of Engineering (M.S. in C.S., M.S. in E.E.), the Stanford Law School (J.D.) as well as interdisciplinary degrees in Public Policy (M.P.P.) and in Environment and Resources (M.S.). Dual Degree programs are offered with the School of Medicine (M.D./M.B.A) and the program in International Policy Studies (M.A. in IPS/M.B.A).
Leadership Concept And Leadership Styles Management …
Managementwith a focus on Influencing Confusing leadership and management and treating the words as if they were synonymous have a long and illustrious history in leadership studies.